Position - Driver Marketing & Engagement Manager (M/F - 1 Post)

Salary - Negotiate

Business - Technological

Working Days & Hours - Monday to Friday (9:00 AM ~ 5:00 PM)

Location - MICT Park

Job Description: 

• Develop, execute, and optimize multi-channel driver acquisition strategies (e.g., online/social media advertising, offline events, referral programs, local partnerships) to meet fleet growth targets. 
• Manage the complete driver recruitment funnel, from lead generation to activation, identifying bottlenecks and implementing solutions to improve conversion rates. 
• Analyze sourcing channel effectiveness, manage the acquisition budget, and report on key performance indicators (KPIs) like cost per acquisition (CPA). 
• Stay current with local market trends and competitor activities to ensure our sourcing strategies remain competitive. 
• Create and manage all driver-facing marketing communications, establishing a clear and compelling brand voice. 
• Develop messaging that effectively highlights the unique benefits of driving with NOVA EV (e.g., lower operating costs with EVs, better earnings, positive environmental impact, company support). 
• Manage driver-centric communication channels, including email newsletters, SMS/in-app notifications, and private social media groups. 
• Produce engaging content (digital, print, video) for both prospective and current drivers. 
• Design and implement comprehensive engagement programs to foster a strong sense of community and loyalty among drivers. 
• Develop and manage driver retention strategies, including performance-based incentives, recognition programs, and loyalty rewards. 
• Establish feedback loops (surveys, roundtables, 1-on-1 meetings) to monitor driver satisfaction, identify pain points, and champion solutions. 
• Organize driver events, appreciation days, and workshops to build personal connections and provide value. 
• Act as the primary advocate for drivers within the company, ensuring their voice is heard and their feedback is integrated into operational decisions. 
• Excellent written and verbal communication skills, with a natural ability to build rapport and  communicate effectively with diverse audiences. 
• Online and offline marketing skills. 

Job Requirement:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. 
• 3-5+ years of experience in a marketing role, preferably with a focus on lead generation, community management, or lifecycle marketing. 
• A self-starter attitude; highly motivated, organized, and comfortable working in a fast-paced, dynamic environment.