๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ - ๐๐ง๐ญ๐๐ซ๐ง๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐จ๐๐ข๐ฅ๐ ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ
๐๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง - ๐๐ ๐๐๐ง๐๐ ๐๐ซย
๐๐๐ฅ๐๐ซ๐ฒ - ๐,๐๐๐,๐๐๐ ๐๐๐ ~ ๐,๐๐๐,๐๐๐ ๐๐๐
๐๐จ๐๐๐ญ๐ข๐จ๐ง - ๐๐ฅ๐๐ข๐ง๐ ๐๐ก๐๐ซ ๐๐๐ซ ๐๐จ๐ฐ๐ง๐ฌ๐ก๐ข๐ฉ, ๐๐๐ง๐ ๐จ๐ง
๐๐จ๐ซ๐ค๐ข๐ง๐ ๐๐๐ฒ๐ฌ & ๐๐จ๐ฎ๐ซ๐ฌ - ๐๐จ๐ง๐๐๐ฒ ๐ญ๐จ ๐
๐ซ๐ข๐๐๐ฒ (๐:๐๐ ๐๐ ~ ๐:๐๐ ๐๐)
๐๐จ๐ ๐๐๐ฌ๐๐ซ๐ข๐ฉ๐ญ๐ข๐จ๐ง:
๐ธStrategy and Plan - Following the HQ IMC guide, Develop the brand marketing strategy to align with different product series mainly focusing on talent, social influencer management and event management.
๐ธCampaign and Event - Planning and implementing branding or promotional campaigns and launch event, measuring result and report.
๐ธTalent Engagement - Establish a master talent database; communicate with talent resource and find out more partnership opportunities meets our needs and proactively seek exposure for our products.
๐ธTalent Management - Establish a master database, seeking for the talent meets our need and manage the contract of the talent we engaged, prepare the SOW and content calendar for them. Monitoring and report for the talent performance result.
Production Management - Handling the talent arrangement for production, e.g. KV shooting and Video shooting
๐ธConsumer Engagement - Understand the consumer insight, develop and implement the campaigns, sponsorships and promotional plans to suit the consumers need.
Business Relationship - Developing contacts, maintaining healthy business relations and dealings with institutions providing advertising, promotion services, suppliers and media.
๐ธCo-branding - Develop and execute co-branding marketing strategy, responsible for ongoing collaboration project.
๐ธCompetitors' information-Collect, evaluate & Report marketing activities of own and competitors' brand.
Crisis Management - Co-operate with crisis management manual and process. Standard FAQ and statement preparation
๐ธFollowing the HQ PR guide, assist PR manager to create local PR strategy and plan for product launch or branding.
๐ธFind local PR partner, build PR work process.
๐ธMonitoring and report for PR result.
๐ธHandling PR Media Release.
๐ธMedia Engagement - Establish a master media database, communicate with core media om a regular basis in order to understand more on media interest and partnership opportunities and proactively seek exposure for our product, product review with media, regular meet-ups.
๐ธTalent and production resource management
๐ธSpokesperson interview, interview arrangement, FAQ
๐ธConsumer Engagement - Co-operate with event manager for offline activities
๐ธCrisis management manual and process, standard FAQ and statement preparation.
๐๐จ๐ ๐๐๐ช๐ฎ๐ข๐ซ๐๐ฆ๐๐ง๐ญ:
๐นMaster of Business Administration: Bachelor of Art( English):Certificate of Advance
๐น8 years related work experience
๐นMarketing communication, broadcast, PR
๐นGeneral knowledge about overview business management of all department
Bilingual knowledge about some social, event and talent