Business - Food & Beverages Industry

Position - Brand & Marketing Manager 

Salary - 1,500,000 MMK ~ 2,000,000 MMK

Location - Sanchaung Township,Yangon

Role and Responsibilities

• Develop and execute comprehensive marketing strategies that align with the company’s brand vision and business objectives

• Manage all aspects of digital marketing, including website management, social media, email marketing, and online advertising campaigns.

• Oversee the creation of engaging content that showcases our culinary offerings, ambiance and unique dining experience across various communication channels.

• Establish and maintain strong relationships with media outlets, influencers, and food critics to garner positive press coverage and reviews.

• Plan and execute promotional events, collaborations, and partnership to attract new customers and retain existing ones.

• Implement customer relationship management (CRM) strategies to foster loyalty and address customer feedback.

• Conduct market research to identify consumer trends, preferences, and competitive landscape to refine marketing strategies.

• Monitor marketing performance metrics and analytics to optimize campaigns and achieve maximum return on investment.

• Collaborate with our culinary team and restaurant managers to ensure a cohesive brand identity and consistent messaging.

• Manage the marketing budget efficiently to maximize impact and ROI. 

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.

• Proven experience (3-5 years)  in management.

• A strong portfolio showcasing successful marketing campaigns, digital initiatives and public relations achievements.

• In-depth knowledge of digital marketing tools, social media platforms, and content management systems.

• Adept at market research, data analysis, and applying insights to marketing strategies.

• Demonstrated ability to work collaboratively with across-functional teams and external partners.

• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.