Position - Marketing Manager (F - 1 Post)

Salary - Up to 1,500,000 MMK

Business - Distribution

Working Days & Hours - Monday to Friday (9:00 AM ~ 5:00 PM) Sat (9:00 AM ~ 2:00 PM)

Location - South Okkalapa Township

Job Description: 

• Develop and implement comprehensive marketing plans aligned with business objectives.
• Conduct market analysis and competitor research to identify trends and opportunities.
• Define brand positioning, pricing strategies, and go-to-market approaches.
• Manage and grow the brand portfolio by building strong consumer connections.
• Ensure consistent brand messaging across all marketing and communication touchpoints.
• Oversee packaging design, promotions, and product lifecycle planning.
• Plan and execute ATL (TV, print, radio), BTL (events, in-store), and digital campaigns.
• Collaborate with creative, media, and PR agencies to deliver impactful campaigns.
• Monitor campaign performance and optimize in real time.
• Manage digital presence including social media, website, SEO/SEM, and influencer marketing.
• Analyze digital metrics and adjust strategy for improved ROI and engagement.
• Work closely with the sales and trade marketing teams to support retail execution.
• Develop POS materials and in-store activation plans tailored to channels.
• Lead and develop a high-performing marketing team.
• Manage the marketing budget effectively, ensuring maximum ROI.
• Liaise with cross-functional teams including R&D, sales, and supply chain.

Job Requirement

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• Minimum 5+ years of experience in trade marketing, sales, or business development, preferably in the FMCG.
• Strong understanding of sales principles, marketing strategies, and client relationship management.

Skills and Competencies:

• Ability to manage relationships with trade partners and internal teams.
• Experience in leading marketing teams, motivating, and training employees.
• Strong ability to interpret market data and drive strategic decisions.
• Ability to execute campaigns within allocated budgets and measure ROI.
• Ability to lead and motivate a team and high-performance environment.
• Results-oriented and driven to achieve sales and marketing targets.
• Excellent organizational and time management skills.
• Deep understanding of the distribution industry and its competitive landscape.