Position - Marketing Specialist (M/F - 1 Post)

Salary - Negotiate

Business - Mobile Industry

Working Days & Hours - Monday to Friday (9:00 AM ~ 6:00 PM)

Location - Bahan Township

Job Description

• Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals for an assigned geographic or demographic defined market segment.
• Responsible for developing and deploying integrated marketing campaigns, including crafting strategy, aligning with internal teams, developing audience segments, owning top funnel virtual events, and measuring results
• Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels
• Collaborate with marketing teams to build prescriptive persona-based buyer journeys as the foundation for campaign strategy
• Strategize campaign calendar and delegation of campaign planning within the marketing campaigns team
• Work cross-functionally across the marketing team as well as sales and other teams to design and orchestrate impactful, targeted marketing campaigns
• Responsible for social content development, digital media buying, KOL management, agency management and project management
• Work closely with creative designer to develop the social contents,
• Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders.

Requirements and Qualification

• 5+ years of experience and proven track record in developing multi-channel roadmaps
• Hold bachelor’s degree in marketing, advertising or communication with the strong willingness to take challenge and ability to work under the high pressure
• Working experience in Telco industry or advertising industry is preferable
• Ability to communicate in English in both verbal and oral is a must/ Chinese speaking is also favorable
• Robust communication and presentation skills, including to the executive team