Position - Trade Marketing Manager (M/F - 1 Post)

Salary - Up to 4,000,000 MMK + Allowance

Business - Pharmacy Distribution

Business -  Monday to Friday (Sat for 2nd and 4th Week) (8:30 AM ~ 5:00 PM)

Location - Bahan Township

Job Description: 

Trade Promotions / Brand Activations / Consumer Activations  

• Manage a team of PSRs to drive trade marketing activations & visibility across pharmacies  
• Ensure effective utilization of merchandising team & establish robust monitoring mechanisms  
• Manage & develop vendors for merchandising elements  
• Plan consumer promos & brand promos, mystery customer rounds  
• Plan direct-to-consumer consumer brand activations for focus products  
  

Trade Management & Trade Grievances  

• Build quick availability & awareness esp. for new product launches at store level  
• Ensure optimal product availability at pharmacy level & initiate a feedback loop back to sales teams  
• Manage trade grievances in terms of stocks & visibility  

Planning & Effective utilization of marketing budget  

• Effective utilization of trade marketing budget  
• Publish visibility ROI % 

Insights & Innovations ~ Team, Shopper & Consumer Insights  

• Conduct qual/quant research studies like U&A, shopper in sighting, brand tracks  
• Gather competitive intelligence & take up regular market studies  
• Identify new product opportunities & align on new product pipeline for key brands  
• Translate shop level insights to POSM Innovations  
• Build productivity dashboard & motivate PSRs to deliver productivity measures  
  

Job Requirement 

• Any bachelor degree 
• Master degree holder is preferable 
• Minimum 5 years as managerial role in similar position or industries 
• Prefer immediately joining 
• Fluency in English