Position - OTC Product Manager (Consumer Healthcare) (M/F - 1 Post)

Salary - Up to 3,500,000 MMK + Other Allowance

Business - Pharmacy Distribution

Working Day & Hour - Monday to Friday (Sat Alternative) (8:30 AM ~ 5:00 PM)

Location - Bahan Township

Job Descriptions

• Develop the plans/strategy of the brand (1-year operational plan and 3-5-year strategic plan) & lead the development of local brand strategy & execution to drive SLS (Secondary Sales)

• Monitoring of brand expenses and E/S (Expense to sales ratio)

• Discover consumer/stakeholder insights through research/market visits & translate them into campaigns

• Ensure consumer outreach through digital activations

• Liaison with in-country activation agencies & implement strong activation programs with Doctors, Pharmacies, Consumers

• Design & roll-out brand communication campaigns in coordination with communication/digital agencies

• Execution of inputs for all stakeholders as planned. Measure ROI of each input and make further plans accordingly

• Identify new OTC/OTX products to create a robust pipeline basis insight from market research and market visits

• Develop BCs (Business Cases) for aligned new products

• Co-ordinate with regulatory team to fast-track products registration with MoH

• Packaging Artwork development of new SKU Introductions in markets

Job Requirement 

• Minimum 3 years of relevant marketing experience

• Relevant Experience: Marketing in any consumer company, OTX/C experience, digital marketing

• MBA in Marketing would be a plus

• Experience of working with communication/digital agencies will be beneficial

• Must have experience as ATL/BTL, marketing strategic planning. Experience in OTC (or) Nutrition products is a plus 

• Good communication skills, negotiation skills & analytical skills

• Proficient in excel ~ comfortable in managing large data files & analyzing information

• Fluency & written knowledge of following languages is a must – English & Burmese